It is a common phenomenon for a business to lose grounds due to increase in the number of competitors. The music streaming industry is not exceptional as it has multiple players. In the past few days, Tidal has established itself firmly in the music industry. The firm has managed to win the release of albums from famous artists such as Kanye West, Rihanna, Beyonce, and T.I. Managing these big names in the music industry has given Tidal a competitive edge over other competitors such as Apple and Spotify. This milestone at Tidal has been achieved due to the excellence of Desiree Perez.
Mrs. Perez has gained recognition in the music industry owing to her excellent deal negotiation skills and unmatched street recognition. With over 20 years of experience, Perez is well versed with all the ins and outs of the industry. She has succeeded in various firms such as SC enterprise and Roc Nation Sports. It is believed that she was behind Rihanna’s Samsung contract and Beyonce Formation tour. The move by Jay-Z to bring her to Tidal was also influenced by her experience in the hip-hop music business. See related articles here.
Since joining the firm, she has managed to sail through several deals. A breath of some lifeblood and revolution has already been evident. She has already made people believe that there is unmatched value in Tidal. It is also apparent that some improvements have already been seen. The app has since then made some notable wins and improvements such as rising to the highest position it held in the iTunes Store since the release of Kanye West TLOP album. Desiree Perez has managed to transform Tidal from being a common database of everything ever recorded to become the first one to provide the next best music to its followers. This has consequently helped the firm financially in their pursuit of the top music streaming service provider.
She has developed multiple initiatives such as Tidal Discovery, which allows users to listen to all new releases, Tidal Rising, which aims at discovering emerging talents. Additionally, she has initiated Tidal X, which allows subscribers to view live performances. With an excellent and proven negotiator, Perez on their side, Tidal is set to climb to the helm of the industry.
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