Fabletics is a business that has taken off. It is based on the business model that was developed for a company called JustFab. Both of these companies have the automated shipment of clothing business model in place. This is a business model that is based on a lifestyle quiz. When people take the quiz to see what kind of clothes they would like they can set up a profile where they can get their credit cards debited each month for a certain amount to get clothes shipped directly to their homes. This is the business model that Don Ressler and Adam Goldenberg setup for their eCommerce clothing sites for women.
It has been a successful way to engage customers and gain a greater sense of customer loyalty. Anyone that has seen the numbers for sales for both of these companies must admit that this is a good idea. It has been the thing that has worked so well for this duo for a long time, and it only appears to be gaining more attention to as people learn more about Don Ressler and Adam Goldenberg. These are two business professionals that have been able to adapt to an environment where social media reigns when it comes to marketing.
Adam and Don already knew that this would be the way that e-commerce businesses would advertise, and they have been able to ride the wave. Don Ressler has always been a businessman that kept his ear to the street. Adam Goldenberg has been an analytical entrepreneur that has studied data metrics. They use these skills to get a feel for what customers may like. Their skills together have made them one of the most successful duos in the world of e-commerce. They have the added benefit of getting great input from women that know a lot about clothing. All of this combined have made Adam Goldenberg and Don Ressler the business leaders that are inspiring other entrepreneurs.
The secret to their success is simple: They take an ideal that is successful and they maximize it through other business structure. Fabletics was a business that was bound to be successful, but the success of Fabletics was already predetermined by the business model that was put in place with Just Fab. Don and Adam knew that this would work because they had already tried it with casual clothing. The blueprint was already in place.