Don Ressler has succeeded in business and has opened and started many businesses. Among the successful openings include the Intelligent Beauty and its entire subsidiary. The first of his start-ups that he began in the year the Intermix Media later purchased 2001. Don Ressler then joined with COO of Intermix Adam Goldenberg and together formed the Alena Media. Hundreds of millions in revenue was generated by the performance and e-commerce section. Intermix who had this as the profit center. Afterwards, Intermix was swallowed by the News Corps in 2005. However, the e-commerce business was frustrated and ignored by the media conglomerate. They could not bound the Intermix with the company, and this was so frustrating to Don Ressler and Adam Goldenberg as they could not stand to watch the business that they had so successfully formed destroyed.
Don Ressler joined hands with Adam Goldenberg and went on looking for new opportunities. They together decided to come up with a brand building business that would operate autonomously. Don and his partner Goldenberg had enough skill and experience to open and run an online advertising business. Don Ressler and Goldenberg gathered a team from Alena in Goldenberg’s living room to brainstorm over this issue. In two weeks after this time, they had opened Brand Ideas that later came to be Intelligent Beauty.The first creation by the company was the DERMSTORE. It is an online e-commerce that provides skin care and cosmetics. Later on, SENSA, the weight loss system was opened after two years. Through this, Dr. Alan Hirsch for the product section, and Brett Brewer, Intermix founder as the CEO. The two branches of the Intelligent Beauty, DERMSTORE, and SENSA are very profitable though the company never releases the financial report.
Intelligent Beauty had opened the new branch retailer called JustFab in the year. JustFab received most of his funding from Matrix Partner. By September the same year, the branch had accumulated around 4 million. Kimora Lee Simmions came in as the creative director. The company struck six million dollars and the co-founders another round of $76. These were from four companies Matrix Partners, Rho Ventures, Cross Ventures and the parent company itself. JustFab, after operating for two years and making a lot of profit, it started seeking to expand its wings in the market. JustFab took the children fashion subscription having learned that many of its services were for parents. Again it later purchased the European e-commerce site Fabshoe among other many branches. http://brandettes.com/interviews/don-ressler-of-fabletics/