How Adam Goldenberg and Don Ressler Established a Successful Online Wear Retail Store

Adam Goldenberg is an entrepreneur with more than twenty years’ experience in the business field. His career journey began at a young age of thirteen years when he formed an online bulletin board that he later established to a gaming website. Don Ressler is one of the pioneers of e-commerce. He has a history of successful businesses such as the sale of FitnessHeaven.com that he founded. He helped Intermix improve its shareholder value and led the company to sell its shares to News Corp. These two entrepreneurs are the co-founders of TechStyle.

 

JustFab was founded on 1st February 2010. It is a monthly membership program that gives fashion lovers a chance to access the trending and hottest celebrity styles for handbags and shoes. Celebrity stylists review every individual’s style then looks at various style recommendations depending on the person’s fashion preference and personal style.

 

TechStyle might have been founded at the South Bay accidentally but the company chose to work from the location by choice. When the idea of Don Ressler and Adam Goldenberg grew into a successful business venture, they had to move into a conference room and the first place that came to their mind was El Segundo. It made a perfect home for the business because of its location which is close to an international airport and a beach. TechStyle now has more than 128,000 square feet to itself and is looking forward to steady growth in the city.

 

TechStyle Fashion Group was previously known as JustFab. It is an online fashion retailer that deals in jewelry, shoes, handbags, and denim. It provides the clients with an experience of personalized shopping based on their preferences. It is the parent company of five online subscription retails namely Fabletics, FabKids, JustFab, and ShoeDazzle. Techstyle was founded by Adam Goldenberg and Don Ressler in 2010. It operated under the name JustFab and received a funding of $33 million from Matrix Partners in 2011 and an additional $76 million in 2012.

 

Techstyle acquired FabKids in the beginning of 2013. A number of celebrities have released collections via the TechStyle sub brand. Some of these celebrities are Blair Fowler and Avril Lavigne. Techstyle has expanded internationally into the France and Spain market upon acquiring Fab Shoes and later on ShoeDazzle both in 2013. Fabletics, which is one of Techstyle’s fastest growing labels, was founded in July 2013 by Don Ressler and Adam Goldenberg. It is an online retailer of athletics wear. http://www.entrepreneur.wiki/Adam_Goldenberg

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