Lori Senecal Leaves Behind a Legacy at CP +B

CP + B landed the American airline in October 2015 snagging it from TM advertising that had worked with the American airline for twenty five years. According to Porter, he is working with Lori to develop the next generation of leaders. The organization is preparing for smooth leadership transition when Lori retires at the end of the year. Porter admits that Lori is a fantastic partner and that under her leadership, the agency has become more effective.

In preparation for the leadership transition, Danielle Aldrich has been promoted to the position of the president of CP +B Los Angeles and CP +B Boulder. Aldrich has been credited for landing the American Airlines accounts. CP +B has ten offices that are led by passionate entrepreneurs who are focused on building the company. The company has since discovered that by promoting the existing employees, it is able to seamlessly share resources across the offices in each region.

According to GCReport, Lori Senecal is the chief executive officer of CP +B and is expected to step down from her role at the end of the year. Lori is always looking forward to uncover tough business challenges and solving them in the boldest possible way. She increased the global presence of CP +B and created a worldwide communication and management structure which worked well for the organization. Check out LinkedIn to see more.

Lori Senecal is confident about the future of the organization since they have worked with Porter to ensure the company has a good leadership system in place even after her departure.

Lori believes that she has achieved more than she thought she was capable of. Lori Senecal who grew up in Canada never imagined that she would work for a U.S company and be in the top leadership position. She grew steadily from being the president of McCann New York to the position of global chief executive officer of CP +B. She was also the global executive chairman of MDC and the president and chief executive officer of KBS since 2009. The company is tasked with the responsibility of finding someone who can fit into Lori’s shoes and continue to steer the company towards growth and good performance.

See more: https://ideamensch.com/lori-senecal/


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