It wasn’t long ago that circular chapstick orbs called ‘EOS’ appeared in stores all over the nation. Goodbye cylindrical bland tubes of chapstick, and hello flavorful balls of goodness.
They first appeared in Walgreen, Walmart, Well and then Target. Beauty editors such as Allure and Cosmo could not get enough of the stuff. Soon stars such as Miley Cyrus, Christina Aguilera, and Kim Kardashian were spotted taking EOS out of their makeup bags. EOS (which stands for Evolution Of Smooth) finally shares their secrets with the world and how they have already become the second best selling lip balm in the country passing Blistex and Chapstick, with Burt’s Bees still number one.
According to Evolution of Smooth-Canada, EOS sells about one million units a week and their future looks promising. The lip care market is expected increase to two billion dollars by the year of 2020. There are expected to be much demand of natural and organic products, which EOS specializes in. Lip balm is intended to be used by both sexes but it appears in fact that more woman use this product. Many woman mentioned that they would lose lip balm tubes in the handbags. Many liked the idea of a ball type item in their purse that was easier to find. Most lip balms come in a small tub but people said that they didn’t like using their fingers to apply it because it didn’t seem clean. One of the biggest findings though, was that people didn’t find it putting on lip balm enjoyable. It became more of a drab routine, but EOS brings a fun new way to apply lip balm.
They started from the bottom-they had a clay artist come in experimenting with different shapes. They really didn’t want EOS to be just a fab. To prevent this, they decided to think of how the product could engage all five senses; the way it looked, felt, smelled, tastes, and sounded.
They decided that the products targeted audience was millennial women between the ages of 25 and 35. They advertised in the same way that other chapsticks have been, via magazines and television ads. Bloggers were contacted and were asked to review the product on sites such as YouTube, Facebook, and Instagram. EOS has worked hard on building a social media atmosphere. It has more than 1.8 million followers on Instagram and seven million on Facebook. A typical photo of EOS gets over 40,000 likes.
With all this success comes hard work! There is a constant stream of new products on the shelves. EOS has already created shaving creams and hand lotions but plans to sell a few more new items in the future. See, https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA.
For more, visit: https://www.fastcompany.com/3065435/secrets-of-the-most-productive-people/secrets-of-the-most-productive-people-of-2016
You’re also encouraged to visit the evolutionofsmooth website today!