Many businesses overlook the importance of having a proper online reputation management campaign, believing that it is not essential if negative press is not a concern. The truth is, online reputation management does more for businesses than simply suppressing bad press, for it can keep them up to date as far as customer preferences and concerns as well. ORM(Online Reputation Management) is shifting focus from only removing negative press and placing it towards influencing customer perception of a brand as a whole. This simply cannot be overlooked if you aim to sustain a proper digital presence for years to come.
The importance of managing negative comments from customers still holds true though, for it has been reported that 24% of customers comment and review products and services they use. Considering that 86% of consumers will choose not to do business with a company that has an abundance of negative reviews, there is no denying the impact that it has on possible profits to be made. It is said that a bad review is worth five times more influence than a god review, and that 68% of consumers trust online reviews that are read.
ORM firms like The Search Fixers are implementing these new shifts in focus, along with the traditional negative press suppression techniques that have proven to be effective over recent years. It is of the utmost importance that one choose an ORM that is fluent in current SEO tactics to produce desired results of negative press suppression. Search Engine Optimization(SEO), is strategically ranking certain online material over another by way of search engine query. The tactics that are utilized constantly change, so firms like The Search Fixers are always on the cutting edge of what algorithms are requiring for highest relevancy in rank.
The Search Fixers also know that there is an importance in developing content that builds your brand as well, not just suppressing negative press. This is essential for maintaining a digital image that will transcend that of your competition. This, along with staying on top of negative comments that do not adhere to third-party site rules, such as those that include incorrect information about your brand, defamation, or other breaches of third-party site comment posting guidelines, produces the best results possible for your brand’s image.