Women like sportswear that is both fashionable and affordable. Even in their fitness routines, women always want to look classy. However, for a long time, these two elements have not been available together in designs that are available in the market. At the same time, consumption of sportswear has skyrocketed. It is for this reason that two designers; Don Ressler and Adam Goldenberg identified a gap in the market that was precipitated by the new trend that had hit the market. They realized that as time went by women athletic wear was gaining acceptance from all corners. They decided to start a brand known as Fabletics.
The role of Fabletics was simple. They wanted to come up with activewear that was both fashionable and affordable to all women. After sitting down together, Don Ressler and Adam Goldenberg came up with a design that was going to be revolutionary in the activewear market. They chose not to focus on the trend of the day. They knew the trick was in getting the designs that women themselves wanted. To know what actually the women wanted, they had to conduct some studies. They conducted consumer tests and at the end, one thing came out clear, that’s the needs of women in the area of sportswear were the same. They all identified similar problems which if addressed would see the market move to another level. Almost all women described the brands existing in the market as expensive and ill-fitting. The quality of the fabric was also substandard as well as being less comfortable. Don and Adam, concluded that for a woman to get a sportswear that was good one had to spend a fortune.
Don Ressler partnered with celebrity Kate Hudson who was the face of the Fabletics brand. Never before had a brand invested in branding women sportswear. In fact, very few companies even tried to target women specifically. However, with Kate Hudson as the brand ambassador of the sportswear, women felt more connected. Hudson also being a good public speaker was able to connect well with consumers and the end result was huge acceptance of the Fabletics brand as the best women sportswear brand.
Due to her contribution in the marketing of the Fabletics Brand, she was added to the list of its co-founders. Until today Cate Hudson is still involved in the active marketing of the brand. Don Ressler was happy that his idea had finally hit the ground running. http://hackronym.com/don-ressler-and-adam-goldenberg-establish-techstyle/
Fashion is the opportunity for people to find their own style and feel very unique and valuable. The only thing is not everyone gets an equal opportunity. There are plenty of people who find themselves at a disadvantage because of how limited everything is in the industry. Among the people are plus sized women. They go to many stores look at many cute outfits and pieces of clothing. Unfortunately, they find that they can get it not because they can’t afford it, but simply because they can’t fit in it. So many stores with so many different styles ignore the larger group. Fortunately, Don Ressler among others in the fashion industry are working on changing that.
Fabletics has recently become all-inclusive. This allows women who are larger to enjoy the great styles and fits that are offered at Fabletics. For women that have a goal of improving their bodies, these clothes can not only give them the motivation to do so, but also allow them to move freely in ways that will help them improve their fitness levels. The best part is that these clothes are offered at the same discounts as others depending on the membership levels in the program.
One of the best aspects of the all-inclusive approach to the market is that it can bring forth a lot of profits to the company. After all, a large percentage of women are bigger than average. It only helps for them to be able to choose from the styles that are mostly offered to smaller women. Plus sized women will be able to find clothes that fit well too with Fabletics. They are not going to be the bland and boring fits that typically make up all of the offers for the larger sizes. Therefore, women will be able to enjoy some of the unique styles that are offered at Fabletics.
Don Ressler is working very hard to reach markets that have not yet been reached with this TechStyle group. He is providing clothes that are affordable, stylish and durable which allow women to have long lasting clothing that they can be proud of. http://perezhilton.com/tag/don_ressler/#.Wbw5M9FryM8
Adam Goldenberg is an entrepreneur with more than twenty years’ experience in the business field. His career journey began at a young age of thirteen years when he formed an online bulletin board that he later established to a gaming website. Don Ressler is one of the pioneers of e-commerce. He has a history of successful businesses such as the sale of FitnessHeaven.com that he founded. He helped Intermix improve its shareholder value and led the company to sell its shares to News Corp. These two entrepreneurs are the co-founders of TechStyle.
JustFab was founded on 1st February 2010. It is a monthly membership program that gives fashion lovers a chance to access the trending and hottest celebrity styles for handbags and shoes. Celebrity stylists review every individual’s style then looks at various style recommendations depending on the person’s fashion preference and personal style.
TechStyle might have been founded at the South Bay accidentally but the company chose to work from the location by choice. When the idea of Don Ressler and Adam Goldenberg grew into a successful business venture, they had to move into a conference room and the first place that came to their mind was El Segundo. It made a perfect home for the business because of its location which is close to an international airport and a beach. TechStyle now has more than 128,000 square feet to itself and is looking forward to steady growth in the city.
TechStyle Fashion Group was previously known as JustFab. It is an online fashion retailer that deals in jewelry, shoes, handbags, and denim. It provides the clients with an experience of personalized shopping based on their preferences. It is the parent company of five online subscription retails namely Fabletics, FabKids, JustFab, and ShoeDazzle. Techstyle was founded by Adam Goldenberg and Don Ressler in 2010. It operated under the name JustFab and received a funding of $33 million from Matrix Partners in 2011 and an additional $76 million in 2012.
Techstyle acquired FabKids in the beginning of 2013. A number of celebrities have released collections via the TechStyle sub brand. Some of these celebrities are Blair Fowler and Avril Lavigne. Techstyle has expanded internationally into the France and Spain market upon acquiring Fab Shoes and later on ShoeDazzle both in 2013. Fabletics, which is one of Techstyle’s fastest growing labels, was founded in July 2013 by Don Ressler and Adam Goldenberg. It is an online retailer of athletics wear. http://www.entrepreneur.wiki/Adam_Goldenberg
Don Ressler has succeeded in business and has opened and started many businesses. Among the successful openings include the Intelligent Beauty and its entire subsidiary. The first of his start-ups that he began in the year the Intermix Media later purchased 2001. Don Ressler then joined with COO of Intermix Adam Goldenberg and together formed the Alena Media. Hundreds of millions in revenue was generated by the performance and e-commerce section. Intermix who had this as the profit center. Afterwards, Intermix was swallowed by the News Corps in 2005. However, the e-commerce business was frustrated and ignored by the media conglomerate. They could not bound the Intermix with the company, and this was so frustrating to Don Ressler and Adam Goldenberg as they could not stand to watch the business that they had so successfully formed destroyed.
Don Ressler joined hands with Adam Goldenberg and went on looking for new opportunities. They together decided to come up with a brand building business that would operate autonomously. Don and his partner Goldenberg had enough skill and experience to open and run an online advertising business. Don Ressler and Goldenberg gathered a team from Alena in Goldenberg’s living room to brainstorm over this issue. In two weeks after this time, they had opened Brand Ideas that later came to be Intelligent Beauty.The first creation by the company was the DERMSTORE. It is an online e-commerce that provides skin care and cosmetics. Later on, SENSA, the weight loss system was opened after two years. Through this, Dr. Alan Hirsch for the product section, and Brett Brewer, Intermix founder as the CEO. The two branches of the Intelligent Beauty, DERMSTORE, and SENSA are very profitable though the company never releases the financial report.
Intelligent Beauty had opened the new branch retailer called JustFab in the year. JustFab received most of his funding from Matrix Partner. By September the same year, the branch had accumulated around 4 million. Kimora Lee Simmions came in as the creative director. The company struck six million dollars and the co-founders another round of $76. These were from four companies Matrix Partners, Rho Ventures, Cross Ventures and the parent company itself. JustFab, after operating for two years and making a lot of profit, it started seeking to expand its wings in the market. JustFab took the children fashion subscription having learned that many of its services were for parents. Again it later purchased the European e-commerce site Fabshoe among other many branches. http://brandettes.com/interviews/don-ressler-of-fabletics/
David mcDonald is a great man who has worked very hard to get to where is he is today. David mcDonald plans on making as much money as possible while still helping people along the way. He is a very happy man and enjoys helping others. He is very talented and enjoys what he does. He doesnt let anything get int the way of his duties and will stop at nothing to help achieve the greater good. He is a good man with a lot passion in what he does and wants to keep doing what hes doing.
He does his best at his profession and loves to see people be happy. He is very interested in social computing and does a lot of hard work in this area and field. He is also interested in human computer interaction and does a lot hard work in this area. He is very interested in the way humans react and act with technology. There lies his passion is with the technology and the way it relates to humans usage. He has done a lot of research in this area and continues to do so. He was able to earn his phd at the university of california and a lot of hard work and effort went into this. He used his experience and ways of working with people and tech to earn this phd. He worked very hard to earn it and does his best everyday to keeep up with the way technology changing for the better.
He very much enjoys what he does and does alot of research on things that people might not regularlt do research on. he watches how humans interact with machines and specifically behavioural changes as well that constitutes with technology. He is a very gifted man with a lot of talents that relate to the way technology serves humanity. He enjoys what he does and like Baho food very much. He does his very best to keep technology innovative with the way the world is changing today. He does his very best to keep things updated and advanced.
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Everyone knows that feeling when they see that outfit that they love so much that it brings forth certain feelings like envy. Often times, they envy the person that is wearing the outfit. One of the reasons they may envy the outfit is that they may assume that it costs a fortune in order to buy the product. However, people who are more savvy when it comes to fashion know of ways in which they can save money. There are many stores that offer some of the trendy items at a lower price. However, this puts into question the quality of the item and the methods of them being put together.
Fortunately, Don Ressler and Adam Goldenberg has set up a company that offers something for everyone so that they don’t have to feel envious about others that are more fashionable than they are. For one thing, these items are designed with a lot of thought and creativity. This is one of the reasons that the company is gaining a lot of momentum in the fashion industry. Don Ressler and Adam Goldenberg look at the industry and even think about the designs according to what is missing in the industry. However, they do not try to be outlandish just to be different. They think about the practicality behind the designs.
One good thing about Don Ressler’s TechStyle group is that they are thinking about all kinds of people. For instance, they are making sure that every group is able to enjoy the fashion designs that come forth from the company. People who are larger than average are able to enjoy some high fashion products. They do not have to settle for bland items just because they happen to be bigger than the size range of most companies.
TechStyle is doing a lot to lower the occurrence of envy in people. People are given the chance to find outfits that will not only make them look good, but also enhance their self image. It is surprising the effect that clothes have on people. Wearing an outfit one likes is very likely to increase one’s sense of self worth. http://entrepreneur.wiki/index.php?title=Adam_Goldenberg
There are varying degrees of levels when it comes to fashion. While many people who take an interest in fashion tend to try to keep up with the latest trends, there are those who are a little deeper into fashion that take the time to find their own style. They often go for the timeless pieces. Then there are those who don’t want to follow trends but influence trends. These types of people tend to become designers as well as people who dress in their own way. One of the most important things to do in the fashion industry is to push limits and boundaries.
Among the people that push the limits in various sections of the fashion industry are Don Ressler and Adam Goldenberg. They are able to do that because they look at the fashion industry. They have an interest in looking at every aspect of fashion, especially women’s fashion. They love seeing women dress in some of the latest and most elegant outfits. They also love seeing women with a sense of self worth. One of the best ways for women to bring forth feelings of accomplishment is to find clothes that are flattering for their body types.
Women of all shapes and sizes should be able to find great clothing in all areas of the fashion industry. However, Don and Adam have found that there are plenty of limits in various areas of the fashion industry. One area that they have seen limits in is the active wear area. Therefore, they have brought forth Fabletics, a fashion company that sells athleisure clothing. They have also noticed that there are unreasonable size limits throughout most of the fashion industry. Therefore, they have made Fabletics and all of TechStyle all inclusive so that women beyond the average size range can enjoy some of the most unique styles.
Fashion should not be boring for anyone. For some people, fashion is the type of art that is worn. People who believe that tend to find themselves with looks and styles that are very unique to them. They will also inspire others to find their own style. http://www.huffingtonpost.com/2012/06/25/for-intelligent-beautys-a_n_1624707.html
People who take an interest in fashion often hear the term fashion forward. For those that are wondering what fashion forward means, it is basically being ahead of where fashion currently is. While there are many attempts to be fashion forward, not all of them are good and successful. For one thing, a lot of thought has to be put towards being fashion forward. Being different and unique for the sake of it does not result in anything notable. Don Ressler And Adam Goldenberg have shown examples of being fashion forward with Fabletics and the TechStyle group.
Business owners that want to be fashion forward have a few steps to take in order to make sure they find something that is going to catch on be a good influence to the fashion industry. One of the best things to do when it comes to being fashion is to look at the fashion industry as a whole and take note of what it has and what is missing. One thing that could also help is to look at what customers have to say about what is offered in stores. This can be used to move forward with the products.
Don Ressler and Adam Goldenberg has done this for example when they have looked at the active wear department in the fashion industry and have seen that there are hardly any flattering styles for women. They have worked together in a process that has brought forth Fabletics. This brand has been a major success among people.
One thing about being fashion forward is that one of the best ways to move forward is to think about the function of the products as well. For instance, if there is a need for pockets to be deeper and longer, then one can easily design pants with deeper pockets. This is only an example of what can count for fashion forward. One thing that needs to be considered above all is how much of a hit it is with customers. Don Ressler and Adam Goldenberg have always kept consumer behavior in mind when they try to move forward with their next products.
Fabletics is a company that has grown a lot in the past five years. They have gone from a company that was on the ground to one that is going up against the biggest online retailer for the number one spot this year. All of this is due to the work that Don Ressler and Adam Goldenberg did on the company to make it better and make it something that people are able to enjoy no matter what type of sport they are interested in. They can promote their business in that it provides fashion as well as convenience for all of the people who are doing new things.
Since Don Ressler and Adam Goldenberg were business experts, they knew a lot about the right way to market their Fabletics business. They thought that it would be something that they could get more out of and something that they would be able to get the best experience possible from. Since Don Ressler and Adam Goldenberg had worked so hard on their business, they knew that they would be able to continue helping people get the best experiences and all of the options that they needed to succeed in the fashion industry.
Not only is fashion their biggest reason for existing in the market but convenience is also something that plays a key role in the company. The men who created the company wanted to make sure that they were doing what they could to be able to try new things and get more out of the experiences that they had. Since Fabletics is such a large company now, there is evidence that they have grown and that they have been able to make things work in the way that they were doing things with the company that they are a part of.
Fabletics knows a lot about the different things that are going on in the fashion industry. They have made it their business to do this so that they will be able to try new things and get more out of the offers that they have for their clothing. They want their clients to be as satisfied as possible and a huge part of that means that they are going to need to be able to keep up with the trends so that they can help their customers get the best clothing possible for all of their sports needs. http://www.fundacity.com/don-ressler/
Fabletics is a business that has taken off. It is based on the business model that was developed for a company called JustFab. Both of these companies have the automated shipment of clothing business model in place. This is a business model that is based on a lifestyle quiz. When people take the quiz to see what kind of clothes they would like they can set up a profile where they can get their credit cards debited each month for a certain amount to get clothes shipped directly to their homes. This is the business model that Don Ressler and Adam Goldenberg setup for their eCommerce clothing sites for women.
It has been a successful way to engage customers and gain a greater sense of customer loyalty. Anyone that has seen the numbers for sales for both of these companies must admit that this is a good idea. It has been the thing that has worked so well for this duo for a long time, and it only appears to be gaining more attention to as people learn more about Don Ressler and Adam Goldenberg. These are two business professionals that have been able to adapt to an environment where social media reigns when it comes to marketing.
Adam and Don already knew that this would be the way that e-commerce businesses would advertise, and they have been able to ride the wave. Don Ressler has always been a businessman that kept his ear to the street. Adam Goldenberg has been an analytical entrepreneur that has studied data metrics. They use these skills to get a feel for what customers may like. Their skills together have made them one of the most successful duos in the world of e-commerce. They have the added benefit of getting great input from women that know a lot about clothing. All of this combined have made Adam Goldenberg and Don Ressler the business leaders that are inspiring other entrepreneurs.
The secret to their success is simple: They take an ideal that is successful and they maximize it through other business structure. Fabletics was a business that was bound to be successful, but the success of Fabletics was already predetermined by the business model that was put in place with Just Fab. Don and Adam knew that this would work because they had already tried it with casual clothing. The blueprint was already in place.