Category Archives: In The Know

How To Create Ads In Brazil

An advertisement is a lure that draws new customers and maintains existing clients in your business. You need to notify new customers of your existence in the market. On the other hand, you should update your existing customers of changes in the products you sell. Many approaches are available through which this is achieved. These methods are defined below.

Cláudio Loureiro
He is a founder of the advertising company, the Heads Propaganda. The company is ranked as one of the best in Brazil. It has many clients that include 3M, Positivo, Caixa, Informatica, Petrobras, and Arbor. He earned his law degree from PUC-PR. He has also spearheaded the management of advertising agencies in Brazil.

  • Online advertising

Publishing your products or services on websites with high traffic is a better way of letting thousands of customers know about your business. Noticias tells that social networks for instance Facebook as well as Myspace have business advertising platforms where businesspersons can publish their ads tailored to a particular area. The ads are tailored to the needs of a target market.

  • Newspaper

Advertising in a newspaper is one of the oldest methods. You can publish ads that are focused on a particular market. You need to assess the effectiveness of the ads. Therefore, you can attach coupons to the ad. Keep an eye on how frequent the newspaper is circulated.

  • Radio and television advertising

This method is very effective to fetch great results from an advert. Though it might be expensive, it is appropriate for high-cost businesses. The ads are linked to specific programs that are known to have many viewers.

  • Event Sponsorship

Event sponsorship can be done in many ways. The first one is where you are allowed to meet those who attend the event and promote your service or product. Another approach is where your company logo is attached to the event’s banners. You can also include hand-stamps that bear your business designation. The attendees will have this advert for a long time and after the event they might be interested to know more about your product or service.

  • Word of mouth advertisement

The method is applied where you hire marketers to talk audibly to clients in public places. During such events, you can provide free samples and administer questionnaires and interviews.

Jobless Give Up on Job Search

There are many who lost jobs in recent years. With the recession that took place a lot of individuals lost their ability to have a job. Many went without work for months or years on end. Are those individuals now finding the jobs that they need? In light of the economy picking up, are jobless individuals now finding jobs? One would think that those who lost their jobs would jump at the opportunity to find new jobs. One such as Ivan Ong would think that those who have been without a job would be happy to see things picking up and would now find a job that is right for them. That is not always the case.

It seems that many of those who have lost jobs in recent years have spent too long searching for new jobs and are now tired of the search. Studies find that many of those who have been without jobs in recent months and years have given up on the job search altogether. These individuals are tired and they just don’t want to put in the effort that is required to find a new job. These individuals don’t care if there are new jobs out there now, they are too worn out to try and gain one for themselves.

Saving Money on Insurance Premiums

Insurance. It’s a mandatory evil there to protect your financial interests, and no offense to the agencies out there, but they can get less blood from your pockets if you know what to look for.

One of the most important factors of insurance is knowing who procures your policy. Many policy holders have fell out-of-love with brand named vendors, and you can reduce your costs significantly just by picking the right agent to meet your needs.

There are three channels to buy insurance from;

Independent agents
Captive agents
Direct marketer

Independent agents typically contract with several insurers, yet they present fewer variables to the insuree, but with an overall smaller premium. Additionally, the independent agent offers more flexibility to obtain competitive quotes from several insurers.  Ray Lane, insurance guru, recommends these independent agents at the best way to go for most (details on CMU).

Captive agents represent a single insurer, like State Farm, Nationwide, or Allstate. An agent that represents State Farm, for example, is limited to offering insurance policies offered by State Farm companies. There’s no flexibility and if the insurer would like to compare quotes, they must go to another agent representing another company.

Direct marketing writers typically offer bargain basement no-frill policies you often find on the back of a postcard. Widespread advertising typically emphasizes the best quote with the easiest terms to obtain insurance. The downside is, these 800-number telemarketers rarely have the ability to counsel you on sufficient coverage, not to mention, you don’t get the opportunity to examine the policy and fine print in person.

Don’t Rush The Decision to Buy Insurance

Cheaper coverage is always out there, but shopping for the right policy can be tricky. Forget the mass-marketed commercials that promise a policy to anyone because it can become more expensive in the end.

So whom do you choose?

A good independent agent is likely the place to start, and the primary difference here is comparison shopping.