An advertisement is a lure that draws new customers and maintains existing clients in your business. You need to notify new customers of your existence in the market. On the other hand, you should update your existing customers of changes in the products you sell. Many approaches are available through which this is achieved. These methods are defined below.
He is a founder of the advertising company, the Heads Propaganda. The company is ranked as one of the best in Brazil. It has many clients that include 3M, Positivo, Caixa, Informatica, Petrobras, and Arbor. He earned his law degree from PUC-PR. He has also spearheaded the management of advertising agencies in Brazil.
- Online advertising
Publishing your products or services on websites with high traffic is a better way of letting thousands of customers know about your business. Noticias tells that social networks for instance Facebook as well as Myspace have business advertising platforms where businesspersons can publish their ads tailored to a particular area. The ads are tailored to the needs of a target market.
Advertising in a newspaper is one of the oldest methods. You can publish ads that are focused on a particular market. You need to assess the effectiveness of the ads. Therefore, you can attach coupons to the ad. Keep an eye on how frequent the newspaper is circulated.
- Radio and television advertising
This method is very effective to fetch great results from an advert. Though it might be expensive, it is appropriate for high-cost businesses. The ads are linked to specific programs that are known to have many viewers.
- Event Sponsorship
Event sponsorship can be done in many ways. The first one is where you are allowed to meet those who attend the event and promote your service or product. Another approach is where your company logo is attached to the event’s banners. You can also include hand-stamps that bear your business designation. The attendees will have this advert for a long time and after the event they might be interested to know more about your product or service.
- Word of mouth advertisement
The method is applied where you hire marketers to talk audibly to clients in public places. During such events, you can provide free samples and administer questionnaires and interviews.