Category Archives: Industry Insider

How Often Are Visual Effects Used in Film?

Visual effects gives us, the audience, the chance to experience things we’ve never dreamed possible. It takes us to a place that would otherwise be inconceivable to explore. Through the years, visual effects in films have advanced tremendously due to new technology and the innovative ideas of the people who work on films. As per Wikipedia, there are constant different ways the special effects crews for films are trying to outdo themselves to make sure that they keep the audience coming back for more.

In nearly every film you sit down to watch at home or pay to see in a movie theater, you’re going to see outstanding special visual effects. It’s inevitable. There are so many things that we imagine but can never make into a reality, and that’s where the effects come in. Absolutely anything you could possibly dream of can be made into reality because of technology. It’s so much more than just sitting, looking at a computer screen, the crew must envision what the audience wants to see and then make it happen. It’s a lot of work, even for a talented team.

Some might even say that too many films are relying too heavily on visual effects and not enough of what’s right here on Earth, but that’s debatable. Animated films alone rely solely on these visual effects, otherwise there would be no movie. But what about sci-fi films? Or films that take place in space? A film like Gravity had a budget of over $100 million, most of it going to the special effects. They’re so important to have if the creator of the film wants to make it a success.

Pulse Executive Chairman John Textor is the brain behind illuminating the Billboard Music Awards stage with the ‘ghost’ of Michael Jackson back in 2014. It was truly a sight to behold for the music industry and fans alike. Visual effects, now, is no longer limited to just the film industry. Textor was also responsible for bringing to life, Tupac Shakur, as a hologram, at the Coachella Valley Music Festival back in 2012.

Before John Textor became the visual effects guru that he can call himself today, he studied economics and earned a Bachelor of Arts degree in 1987. He then co-founded Wyndcrest Holdings ten years later before becoming managing partner of the company. In 2006, Textor became the chairman and CEO of Digital Domain, which is the operation behind many groundbreaking films, doing visual effects for over 80 large, high budget films, including Transformers, Tron: Legacy, and the Pirates of the Caribbean franchise. After working for Digital Domain, he set his sights on Pulse Evolution Corporation, becoming the executive chairman of the company. Plus Evolution is a company that specializes in creating state-of-the-art effects to resemble computer generated human likeness, an effect that so many films use today.

So, the next time you find yourself at the movies, just pay attention to just how much of it relies on visual effects, the answer may surprise you. Even the most basic live action films rely just a little bit on these effects because not everything exists in the real world. It’s the job of these intelligent companies to create a world outside of what we see in real life every day, and so far, they’ve done an outstanding job.