Category Archives: Online Marketing

The RealReal’s Story of Success: From Online-Only to In-Store

Not many brands can say they have made the transition from the digital storefront to a physical store of success. Breaking out of the online market alone is not only difficult, for some brands, it may seem impossible. The fears of loss and vanishing dollar signs float through their minds as they realize what the potential devastation of opening a physical store could invoke. Yet, the dream is almost always there for most companies, always prodding at the back of their minds. Someday, perhaps.

That day came for The RealReal, originally an online brand, and now they are looking forward to 2018 being their year of pop-ups–not just in one location, but multiple.

What is The RealReal?

The RealReal sells luxury consignment items, and their options extend beyond just men and women’s fashion. Available is a beautiful selection of fine jewelry, even watches, and fine art. The RealReal is the leader in their niche and their success with pop-ups reveal the evidence.

They ask the question, “Why shouldn’t the life cycle of luxury items be prolonged like any other?” Luxury carries with it the idea of fresh, pristine, and hardly touched, but there isn’t any reason why they can’t be passed along and adored by other people as well. Who doesn’t love knowing they are getting a deal on an item that has been checked for quality and value?

The Year of Pop-Ups

The RealReal began with its first brick-and-mortar store in New York City, experiencing enough success to inspire them to reach for more. For this company, they have realized the value of giving customers the opportunity to walk into an immersive environment of features and luxury, enabling them with the ability to feel, see, and hold. Customers walk in curious and walk out loyalists, which is a far greater experience than merely browsing online. Not only has the in-store experience resulted is exponential sales physically, but their online orders have been steadily on the rise as well.

As 2018 settles onto our calendars, The RealReal is planning to launch a number of pop-ups. After the New York pop-up enjoyed such success, they also opened one in San Francisco, which was a newer market but was welcomed with fantastic results as well. Following those pop-ups which were akin to test runs, The RealReal is looking at opening various pop-ups throughout all of 2018, with the goal to even reach fashion-loving customers who are new to pop-ups and the frenzy of big city business.

The RealReal looks on 2018 with hope and excitement for what may come, hoping to share with all of their customers, both in-store and online, that there isn’t a need to toss their old items when they can be upcycled and given another life.

White Shark Media Helps Small Businesses Diversify Their Efforts

One of the most vulnerable types of businesses in any industry is the small business. Small businesses are most likely dead in the water before they even get started, especially if they are started by people who have no idea how the markets or any industry works. Small businesses need all of the marketing and advertising help they can get. This is one of the reasons that the best thing to do before moving forward is to look into one of the advertising agencies. One notable advertising agency is White Shark Media. They are filled with experts that have a lot of knowledge and experience with starting a small business.

White Shark Media handles all of the advertising for search engines. While some people are developing a preference for advertising their company with the use of social media, search engine advertising remains the most effective form of advertising. One of the reasons is that when people are hoping to buy something, they are more likely to use a search engine than a social media site. One thing that people have to remember is that social media sites are used primarily for socializing. However, marketing is a close second when it comes to uses of social media.

With advertising, White Shark Media uses AdWords. With AdWords, they use the tiny space they are allotted to get the message across in a way that is understandable and is easy for search engines to rank. High ranking ads that send a compelling message are more likely to get higher numbers of clicks and greater conversions than ads that have been prepared with very little thought and effort. One good thing White Shark Media does is make sure that the advertisement is specific to the product or service that is being promoted so that customers will know what to look for.

How You Can Start Choosing Better SEO Keywords

As technology continues to evolve and develop at an alarming rate, search engine optimization becomes more of an integral, inherent component of digital marketing. Deciding which keywords to use in your business’ SEO campaign can be one of the most difficult things to do properly unless you know how to go about picking the most searched for keywords.

What keyword should you use? Instead of molding an article around a keyword or title, write the body of the text first. Think of different ways to word the topic or main idea of the article in one to four words, and write them down. Use Google Trends to search these different phrases you come up with to discover which ones are most commonly searched, and which ones would be best to draw readers to your web page.

Although search engines used to not filter out advertisements and literature that was obviously spam and stuffed with keywords, major search engines do, in fact, filter out these spam articles. It is best to use whatever keyword you select no more than one time per one hundred words, or you may run the risk of readers thinking that article is purely a cheaply made advertisement with no value.

Whatever keywords you decide on using, make sure to use wordings that flow smoothly with the rest of the article. If you decide to use the same keyword over and over, even if you use it sparingly, it might not fit in well with the syntax of the literature. Find different synonyms of the words in the keyphrase, and use the most fitting wordings.

SEO and content creation is pretty difficult to do properly and successfully. Contracting a digital marketing company such as White Shark Media to help you with your digital marketing endeavors is a great idea. White Shark Media is one of the most reputable companies of its type, with hundreds of testimonials backing the variety of services they provide can be found on their blog. White Shark Media provides its services at reasonable rates for clients, such as AdWords Management, Bing Ads Management, SEO Evaluation, and PPC Management. If you are interested in finding more detail about these services, Google search White Shark Media or visit their website.

Finding the best fitting keyword is one of the most important parts of SEO. If you have not experienced the level of success you have shot for in past campaigns, contact White Shark Media today.

How to Increase Search Engine Optimizations by Using Interesting Keywords

Search engine optimization has become increasingly vital and important for companies who operate online. Whether a website has lots of loyal users, or primarily depends on new users to visit the website, having sufficient search engine optimization is key to getting your advertisement or website in the public eye.

When internet users search for something, they normally use a limited amount of keywords, in an attempt to keep their search as simple as possible for the search engine to understand. Most of the time, searches on search engines are only two or three words long, if that. Having the right keywords in your business’ advertisement is crucial to increasing the click rates a website has.

Place the keywords used in the article in the title of the advertisement or literature. One of the first things that a visitor will look at is the title, then they will form a quick opinion of the article. If the title seems interesting, they will probably stay.

Ensuring the keyword placement is fluid is essential. If a writer or designer stuffs words or other key phrases into an advertisement, viewers will probably feel that the advertisement is a scam, or the article is not a good source of information. The internet is very easy to access, so making first impressions is crucial for the success, thriving, and well-being of a website.

White Shark Media is an online-based company that provides digital marketing services to its clients. Increasing search engine optimization efficacy, digital marketing consulting, advertisement evaluation, and website creation are some of the things that White Shark Media offers. White Shark Media was founded only four years ago, but is known as one of the fastest growing digital marketing companies on the internet. White Shark Media has very reasonable prices, and is oriented to help medium and small businesses.

If there is an image in an article or advertisement, make sure to include the keyword in the image name. Even though most people are unable to see the name of the image, it will increase SEO.

Using the right keyword will increase traffic. Some phrases do not sound natural, or do not come off as interesting and appealing to internet users, so most users will bite more on other key phrases, and not be attracted to others nearly as much.

Do not go overboard when using key words and phrases. Make sure to reword them in different ways, so visitors can fully understand what the advertisement or article is about.

Source: WhiteSharkMedia Blog