Category Archives: Online Marketing

How You Can Start Choosing Better SEO Keywords

As technology continues to evolve and develop at an alarming rate, search engine optimization becomes more of an integral, inherent component of digital marketing. Deciding which keywords to use in your business’ SEO campaign can be one of the most difficult things to do properly unless you know how to go about picking the most searched for keywords.

What keyword should you use? Instead of molding an article around a keyword or title, write the body of the text first. Think of different ways to word the topic or main idea of the article in one to four words, and write them down. Use Google Trends to search these different phrases you come up with to discover which ones are most commonly searched, and which ones would be best to draw readers to your web page.

Although search engines used to not filter out advertisements and literature that was obviously spam and stuffed with keywords, major search engines do, in fact, filter out these spam articles. It is best to use whatever keyword you select no more than one time per one hundred words, or you may run the risk of readers thinking that article is purely a cheaply made advertisement with no value.

Whatever keywords you decide on using, make sure to use wordings that flow smoothly with the rest of the article. If you decide to use the same keyword over and over, even if you use it sparingly, it might not fit in well with the syntax of the literature. Find different synonyms of the words in the keyphrase, and use the most fitting wordings.

SEO and content creation is pretty difficult to do properly and successfully. Contracting a digital marketing company such as White Shark Media to help you with your digital marketing endeavors is a great idea. White Shark Media is one of the most reputable companies of its type, with hundreds of testimonials backing the variety of services they provide can be found on their blog. White Shark Media provides its services at reasonable rates for clients, such as AdWords Management, Bing Ads Management, SEO Evaluation, and PPC Management. If you are interested in finding more detail about these services, Google search White Shark Media or visit their website.

Finding the best fitting keyword is one of the most important parts of SEO. If you have not experienced the level of success you have shot for in past campaigns, contact White Shark Media today.

How to Increase Search Engine Optimizations by Using Interesting Keywords

Search engine optimization has become increasingly vital and important for companies who operate online. Whether a website has lots of loyal users, or primarily depends on new users to visit the website, having sufficient search engine optimization is key to getting your advertisement or website in the public eye.

When internet users search for something, they normally use a limited amount of keywords, in an attempt to keep their search as simple as possible for the search engine to understand. Most of the time, searches on search engines are only two or three words long, if that. Having the right keywords in your business’ advertisement is crucial to increasing the click rates a website has.

Place the keywords used in the article in the title of the advertisement or literature. One of the first things that a visitor will look at is the title, then they will form a quick opinion of the article. If the title seems interesting, they will probably stay.

Ensuring the keyword placement is fluid is essential. If a writer or designer stuffs words or other key phrases into an advertisement, viewers will probably feel that the advertisement is a scam, or the article is not a good source of information. The internet is very easy to access, so making first impressions is crucial for the success, thriving, and well-being of a website.

White Shark Media is an online-based company that provides digital marketing services to its clients. Increasing search engine optimization efficacy, digital marketing consulting, advertisement evaluation, and website creation are some of the things that White Shark Media offers. White Shark Media was founded only four years ago, but is known as one of the fastest growing digital marketing companies on the internet. White Shark Media has very reasonable prices, and is oriented to help medium and small businesses.

If there is an image in an article or advertisement, make sure to include the keyword in the image name. Even though most people are unable to see the name of the image, it will increase SEO.

Using the right keyword will increase traffic. Some phrases do not sound natural, or do not come off as interesting and appealing to internet users, so most users will bite more on other key phrases, and not be attracted to others nearly as much.

Do not go overboard when using key words and phrases. Make sure to reword them in different ways, so visitors can fully understand what the advertisement or article is about.

Source: WhiteSharkMedia Blog