While bad press does have the potential to be damaging to online reputation management, it is important to discern what bad news is worth addressing. Not all bad press is worth addressing. There are a lot of reasons that people would spread bad news about a company or an individual. It is not always going to be the fault of the business. People who have surfed the internet have come across all types of people, especially when they are involved with social media. It is important to look closely at Reputation Defender and each negative press in order to determine whether or not it is something that is worth addressing.
Among the people that spread bad news about a company are trolls. They often spread bad talk in order to get a reaction out of someone. The best thing to do is to not feed into that. In most cases, the troll will go away and find some other target that he can rile up. If the troll gets someone riled up, then he will win. The troll is one of the least of a brand’s worries. There are other forms of bad press that he should be concerned with. Engaging the troll would only make him seem petty.
Then there are some negative press that is created from a slanted view point in order to push an agenda. As a result, they may have targeted your company for some bad reason. Often times, they may come up with something that is very wild. Some of these types of campaigns do come off as scary. Fortunately, a lot of these types of people are called out on their biases or their intentions. As a result, they are likely to go away. Therefore, the business owner does not have anything to worry about. The only thing that the business owner should take on is any legitimate concerns.