Category Archives: Online Reputation

Using Discernment With Online Reputation Management

While bad press does have the potential to be damaging to online reputation management, it is important to discern what bad news is worth addressing. Not all bad press is worth addressing. There are a lot of reasons that people would spread bad news about a company or an individual. It is not always going to be the fault of the business. People who have surfed the internet have come across all types of people, especially when they are involved with social media. It is important to look closely at Reputation Defender and each negative press in order to determine whether or not it is something that is worth addressing.
Among the people that spread bad news about a company are trolls. They often spread bad talk in order to get a reaction out of someone. The best thing to do is to not feed into that. In most cases, the troll will go away and find some other target that he can rile up. If the troll gets someone riled up, then he will win. The troll is one of the least of a brand’s worries. There are other forms of bad press that he should be concerned with. Engaging the troll would only make him seem petty.

Then there are some negative press that is created from a slanted view point in order to push an agenda. As a result, they may have targeted your company for some bad reason. Often times, they may come up with something that is very wild. Some of these types of campaigns do come off as scary. Fortunately, a lot of these types of people are called out on their biases or their intentions. As a result, they are likely to go away. Therefore, the business owner does not have anything to worry about. The only thing that the business owner should take on is any legitimate concerns.


Ashley Madison Fallout Continues

After the big Ashley Madison client information revelation over the summer, a lot of people were quick to be embarrassed and outraged. A lot more people saw a vision of quick and illegal dollar signs dancing in their heads.

The scam was simple. Find the list of Ashley Madison account holders who have been “doxed” (had their personal information, or “docs” posted online) and then send them a threatening extorting email. It was a simple bluff. If someone the victim didn’t know contacted him via email accurately identifying him as an Ashley Madison client, the threat that the blackmailer made to identify him to his wife, friends and co-workers, either directly or through Facebook, seemed very real.

As with most low-effort high-reward scams that involve little more than barely differentiated mass emails that can be easily automated (think Nigerian Princes with complicated inheritances), this threat doesn’t have to be that credible. It’s pure profit once only one or two per hundred or thousand bite on the scam.

Luckily, for those receiving a digital shakedown, there are places to turn for help. One such place is one of the nation’s preeminent online reputation firms, Status Labs.

Status Labs president and co-founder Darius Fisher suggests a few simple steps to make yourself immune from any such scheme – infidelity or otherwise. Simply make sure your privacy settings on any social media accounts you have are set as high as you are comfortable with. And also make sure that your friends or connections list is kept private, or only available to mutual acquaintances. Anything to give the scammers less ammunition.

Status Labs encourages any clients who come to them to refrain from paying any of the extortionists a single bitcoin. These online transactions would only encourage further blackmail, and it’s unlikely the claim was anything more than a bluff.

The Austin, Texas based Status Labs not only advises potential blackmail victims, but helps firms reach intended audiences with public relations, assists in a brand’s marketing, and has done image consulting for an array of private clients such as high-profile CEOs, athletes, and politicians.