Over girl talk and champagne, came the idea of a business that would satisfy women’s desire for quality, provocative lingerie and bedroom accessories.
With a background in public relations, but a firsthand knowledge of retail through her mother, Eloise Monaghan began Honey Birdette, Australia’s premiere sensuality boutique, in 2006, and is the managing and creative director.
The Honey Birdette lingerie brand, founded in Brisbane, Australia, having experienced a 374% increase in United States online sales in past 12 months, has launched a dedicated US e-commerce site. Claims Monaghan, the site will “enhance the consumer’s experience” with faster delivery (free for orders over $50), easier returns and wider range of products for the US customer.
In addition, plans are in place to expand the United Kingdom’s retail portfolio from three to 40 stores by the end of 2018. The first stores opened outside Australia were in London’s Covent Garden, Leeds’ Victoria Gate and Westfield White City. The company is also scouting retail openings in the US, as well as locations in Europe. There are 55 Honey Birdette stores located in Australia. Backing for Honey Birdette is through BBRC, a private investment company.
Honey Birdette, as seen on Instagram, is a ladies boutique that offers candles, massage oils, lingerie sets, and adult playthings. All lingerie, from lacy to racy, is designed in house at Honey Birdette headquarters. So, too, are the luxury bedroom toys that can be found among the lingerie. With the aim of helping create a luxurious, sensual, fun and frisky atmosphere to the bedroom, Honey Birdette is at your service.